Thursday, March 10, 2011

X-MEN'S 1ST CLASS POSTER POSSIBLY YEAR'S WORST DESIGNED


The best thing about the worst movie posters is that they are the product of laziness. Posters exist to promote, and, thus, with all that money on the line, one has a certain expectation of professionalism and salesmanship, a creativity of marketing. But the worst movie posters, why they're so fun, is marketing gone awry in the name of sloth. Bad movie posters happen, mostly, because someone stopped trying. Here's some of the greatest old ones: Our favorite is "The Blue Lagoon," which pretty much just describes the whole plot.

It's been a while since we had a contender for Worst Movie Poster; studios might not be particularly adept at making excellent films, but it doesn't lack skill at selling them. Thus, it's a pleasure to witness the bafflingly ugly "X-Men: First Class" posters, featuring young Professor X and Young Magneto, which feature the Photoshop skills of an orangutan. Negative reaction from film sites was near-instant, with JoeBlo.com calling them "ridiculously amateurish" and "truly awful" and Slashfilm wondering if these are the worst studio-released posters of the year. (You can see the contrast with recent, far more attractive efforts for "First Class" here, which somehow managed to emphasize the characters' origin stories without harming your eyes.)

The reason these posters are truly terrible is because you can understand the lazy logic behind them. Well, we have to get across that these are characters from the earlier films, only younger. So! Let's have the silhouettes of the past characters ... but hmm ... how to get our current actors' faces on there, we have to show our big stars! Oh, just cut and paste their heads in there. That'll work!

Which is how you get to these, with their, ahem, interesting face-placement.

[Credit: 20th Century Fox]

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